Identity and event materials for The Invitational—a contemporary pop-up art exhibition that brought together six leading galleries from Toronto and New York. An empty, sealed letterpress printed envelope was used as the hero marketing and promotional material. The envelope was photographed by Paul Weeks and used for the evite, while the physical envelopes were left all over the city to announce the event.
The Invitational
Client: David Moos Art Advisory
Designed at The Office of Gilbert Li
Typeset in Atak from Out of the Dark Foundry
Creative Director Gilbert Li
Portfolio Photography Paul Weeks
Installation Photography courtesy of David Moos Art Advisory
Letterpress Printing Lunar Caustic