01_TheInvitational_2400x1600_AlinaSkyson
03_TheInvitational_GroupShot_2400x1600_AlinaSkyson
04_TheInvitational_2400x1600_AlinaSkyson
05_TheInvitational_VinylCloseup_2400x1600_AlinaSkyson
06a_TheInvitational_Door_1200x1600_AlinaSkyson
7_TheInvitational_OpeningNight_2400x1600_AlinaSkyson
08_TheInvitational_Tombstones2400x1600_AlinaSkyson
09_TheInvitational_ArtworklCloseup_2400x1600_AlinaSkyson
10_TheInvitational_VinylCloseup_2400x1600_AlinaSkyson
11_TheInvitational_Installations_2400x1600_AlinaSkyson
12a_TheInvitational_VinylCloseup_2400x1600_AlinaSkyson
12b_TheInvitational_VinylCloseup_2400x1600_AlinaSkyson
13_TheInvitational_EnvelopeDetail_1200x1600-copy_AlinaSkyson
14_TheInvitational_Opening_2400x1600_AlinaSkyson
15_TheInvitational_GroupShotMessy_2400x1600_AlinaSkyson

Identity and event materials for The Invitational—a contemporary pop-up art exhibition that brought together six leading galleries from Toronto and New York.  An empty, sealed letterpress printed envelope was used as the hero marketing and promotional material. The envelope was photographed by Paul Weeks and used for the evite, while the physical envelopes were left all over the city to announce the event.

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