Visual identity for photographer Joe Bulawan. Pulling inspiration from roots in fashion and beauty, we developed an unmistakable brand reflective of Joe’s confidence and deep passion for his work. The identity revolves around a bold wordmark, harmonious font pairing, and a grid system built around facial proportions. The identity is versatile in its ability to be bold or restrained, allowing the exceptional photography to do the heavy-lifting or for the design to stand on its own. It’s built to emphasize Joe’s impressive range as he continues to expand his body of work.