Our friend Vinay needed a flexible personal identity that worked for both his day job as an advertising media specialist and his after-hours passion for bartending and mixology. In true advertising fashion, he came prepared with his own tagline ad man by day, mad man by night. His only mandate was to incorporate an elephant into the design (after all, his name was inspired by the Hindu God Ganesh). It’s important to note that Vinay also has one of the wickedest hairstyles I’ve ever come across. We couldn’t pass up an opportunity to highlight that detail in the identity.