For their second annual 48-hour developer challenge, MasterCard found 150 of the brightest and most inventive developers. Each was tasked to dream-up and build an in-store and online e-commerce application.
We called this year’s challenge ‘Retail Revolution’, nodding to its potential to shake-up the e-commerce game.
To ensure developers were prepared for the grueling 48 hour “code-off” ahead, we developed a survival kit theme for the event. The scrolling website tells the story of a competitor’s journey over the course of the challenge, represented by objects essential to helping lead the retail revolution.
The survival theme carried through the posters, swag and promotional materials at the event. Photography of individual objects was paired with copy written in HTML code, talking to developers in a language only they’d understand.
Instead of giving out novelty cheques, we opted out to print gigantic prepaid MasterCards and present them to the winners.
Agency: McCann Canada (formerly MacLaren McCann)
Creative Directors: Josh Haupert, Duncan Porter, Dave Stubbs
Copywriter: Matt Lee
Photographer: Marlee Maclean
Prop Stylist: Kristina Lerner
Illustration: Geoff Mack
My Role: Ideation, Art Direction, Interactive design, Graphic Design
Applied Art Design Awards (Digital Series)
Midas Awards (Design/Identity)
Midas Awards (Art Direction)